Don't worry -- Apple isn't taking away your tunes. It'll be a shock for loyal iTunes users who, for 18 years, learned to rely on the app for everything from syncing their iPhones to building playlists and buying songs. Apple's shifting strategy may be jarring for longtime users, but music fits squarely into the tech giant's portfolio of premium experiences that keep loyal users invested in the brand's ecosystem. For a company initially focused on hardware, iTunes was one of Apple's first major successes in this area. People who had bought music from Apple were less likely to stray. Now, Apple is betting that Apple Music help juice Apple's further push into software and services.
Why is Apple ending iTunes?
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Apple is retiring the Mac version of its nearly year-old music listening and library app, the company announced Monday at WWDC, its annual conference for software developers. With the upcoming version of MacOS, called Catalina, iTunes will be replaced with three separate apps for music, podcasts and shows or movies. While iTunes and especially the iTunes Music Store helped change the way we enjoy our favorite music, there will be few tearjerking obituaries for the software. Apple asked too much of iTunes over the years, turning it from a lean-yet-powerful music cataloging app into a slow-loading behemoth tasked with managing your iPod and iPhone, podcasts, ebooks and more. To his credit, Apple software boss Craig Federighi poked fun at all this bloat on stage, joking that iTunes should have a calendar and email, too. Read more: The 6 coolest new iPhone features Apple just announced. Write to Alex Fitzpatrick at alex. By Alex Fitzpatrick. More like ByeTunes. So long, iTunes.
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And Finder is where you can manage and sync content on your iPhone, iPad, and iPod touch. You can also access your iTunes Store purchases in these apps. If you have a PC, you can continue to use iTunes for Windows to manage your media library, make purchases, and manually sync and manage your iPhone, iPad, or iPod touch. Finder is the new place to back up, update, or restore your iPhone, iPad, and iPod touch. Just connect your device to your Mac and it appears in the Finder sidebar. And you can easily drag and drop files to your device. Have multiple iTunes libraries? Learn how to switch between them in macOS Catalina. Here's where you can find your entire media collection, access your iTunes Store purchases, and synced libraries. The Apple TV app is the new home for all of your movies, TV shows, and home videos — including your purchases from iTunes.