What Are You Waiting For? Sign Me Up! Podcast interviews are one of the quickest and most effective ways to build more brand awareness.
Discover the SEO Power of Link Building through Podcast Guesting
Podcast Booking Services & Podcast Guesting for SEO
Posted by Blogger Local May 29, National 0. By being booked on a single podcast or internet radio show you can see podcast benefits infographic at the bottom of this page :. Not convinced yet? You should be. Podcasting has been popular since and interest in this medium continues to soar:. Podcast guesting is a digital marketing term that refers to the process of getting you booked as a guest on podcast shows. Ideally, you want to be booked on shows with your ideal audience. But you, as a guest, are booked by a podcast host to give value to their audience — not to promote yourself.
Why Podcast Interviews Work
But what is Podcast Guesting and why is it so powerful for SEO, authority building and personal branding? Podcast guesting refers to the strategy of getting booked on established podcasts that are relevant to your expertise. Podcasting is so powerful because it leads to more leads, traffic and sales than other forms of content marketing such as guest blogging. You can hire a podcast booking agent, or search iTunes and Google yourself using keywords; tap into social media networks like LinkedIn and Facebook for industry-specific opportunities.
Raise your authority as an expert in your field by sharing insight and build trust with your audience. Tell your story, share your experience, and build relationships with your ideal prospects. Expand your own audience by reaching them through vetted shows and hosts. The Mind Aware www. Call for Content booked six interviews for me in six weeks. They were terrific, targeted interviews — the kind of shows I wanted to be on. It's been worth the investment because it's a sheer numbers game. If I or someone on my team had to book those podcasts, how many emails or calls would we have to do to land those bookings? The investment would have been a lot higher to get the same results. The biggest benefit of podcast guest placement is getting in front of people who have never heard of me.